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Condé Nast has appointed Chioma Nnadi to switch Edward Enninful as head of British Vogue, one of essentially the most highly effective roles within the style trade.
Nnadi will turn into head of editorial content material on the journal, reporting to Anna Wintour, editor-in-chief at US Vogue and chief content material officer throughout Condé Nast’s world editions.
A London-born 44-year-old, Nnadi is at the moment editor of the American version’s digital arm Vogue.com, overseeing digital content material for the title.
Enninful, 51, stated in June that he would step down from the group after the March 2024 version however stay as an editorial adviser of the journal group, sparking fevered hypothesis over who would substitute him in a job as a key style maker for British style.
Under Enninful, British Vogue grew to become a extra numerous and eclectic journal that championed plus-size and transgender fashions, and featured celebrities such as Meghan Markle.
Enninful was lengthy seen as a possible successor to Wintour, who Vogue insiders say exhibits little signal of loosening her grip on the editorial reins after a decades-long profession on the journal.
The 73-year-old has lately overseen a worldwide “digital-first” technique the place extra content material has been shared between nationwide editions — a restructuring that sparked upset internally given the loss of some editorial management at a neighborhood stage.
However, Vogue insiders insist the earlier mannequin had led to pricey duplication of assets.
Nnadi, the primary black lady to edit British Vogue, will turn into one of the worldwide editorial heads that now assist run the journal writer.
Seen by insiders as loyal to Wintour, Nnadi has emerged as one of essentially the most outstanding editors at US Vogue. Wintour has promoted shut deputies to worldwide roles since her appointment as chief content material officer.
Nnadi began her profession on the options desk of the Evening Standard Magazine within the UK earlier than transferring to New York to jot down for Trace, a mode journal. She coated style as the model director at Fader journal earlier than becoming a member of Vogue in 2010.
Vogue stated there had been “tremendous audience growth” beneath Nnadi’s management, driving engagement throughout the web site and social media.
Nnadi has additionally written latest cowl tales on Rihanna, Cara Delevingne and Erykah Badu, and co-hosts the Vogue podcast, The Run-Through. She will start overseeing British Vogue on October 9, and might be primarily based in London.
Nnadi stated: “Now, more than ever, it feels like a moment to look beyond borders while also celebrating the broad scope of what it means to be British.”
Wintour stated Nnadi was “an editor and writer with an impeccable reputation — both here and in the fashion industry at large”.
She added that Nnadi had proved “adept at speaking to our digital audience and has found ways to extend Vogue’s reach, authority, and influence across all of our platforms”.
