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- Apple’s “F1: The Movie” is a box office hit, grossing $293 million globally so far.
- The film, starring Brad Pitt and Damson Idris, surpassed Apple’s previous highest-grossing film.
- Apple’s other films, despite star power, underperformed, leading to strategy changes.
Apple’s highly anticipated (and highly marketed) “F1: The Movie” seems to be paying off for the tech company.
The racing film, released in theaters on June 27, is a box office hit. It has grossed about $293 million worldwide so far, becoming Apple’s highest-grossing film to date, according to data from IMDbPro’s Box Office Mojo.
Apple’s strategy of hiring A-listers for high-budget films seemed to deliver with the movie, which starred Brad Pitt and Damson Idris. “F1” unseated director Ridley Scott’s “Napoleon” from its place at the top of Apple’s list of box office bangers.
“F1” also got a boost from Imax, which said it generated 19% of the film’s worldwide box-office total during its opening weekend. That was the fourth-highest share of global sales in a debut, behind “Dune,” “Mission: Impossible — Ghost Protocol,” and “Oppenheimer,” an Imax spokesperson previously told Business Insider.
Some of Apple’s other star-studded wide releases haven’t been as successful as “F1.” “Fly Me to the Moon” and “Argylle” had underwhelming results despite featuring big names like Scarlett Johansson and Henry Cavill.
Here’s how “F1” measures up against other widely released Apple films at the box office, according to figures from Box Office Mojo.
5. ‘Fly Me to the Moon’ – $42 million
Dan McFadden / AppleTV+
4. ‘Argylle’ – $96 million
Peter Mountain/Universal Pictures, Apple Original Films, and MARV
3. ‘Killers of the Flower Moon’ – $158 million
AppleTV+
2. ‘Napoleon’ – $221 million
Apple TV+
1. ‘F1: The Movie’ – $293 million
Apple
