- Facebook simply up to date its emblem to a design it says is “bolder, electric, and everlasting.”
- Parent Meta devoted 1,600 phrases to asserting this and different delicate adjustments in a weblog publish on Wednesday.
- I believe it is going to take greater than a deeper shade of blue to reverse Facebook’s dwindling attraction in its dwelling market.
Meta unveiled a refreshed emblem for Facebook on Wednesday, and it’s blink-and-you’d-miss-it delicate: it is now a barely deeper shade of blue.
The firm described the brand new design as “bolder, electric, and everlasting,” as a part of a 1,600 weblog publish asserting this and different incremental design adjustments.
Looking on the new emblem, I can not assist however ask: is the “bolder” design within the room with us proper now?
The firm additionally introduced in the identical publish that it’s updating its emoji reactions to “evoke more dimensionality and emotion,” and stated it was rolling out a brand new dynamic colour vary that includes mild blue, sky blue, navy, darkish navy, and blue.
If you assume the change appears much less like radical innovation and extra like a lot ado about nothing, you are not alone.
Users on X are already poking enjoyable on the change, and evaluating it to different extremely delicate updates.
To ensure, Facebook’s emblem change marks a stark distinction to different strikes, like Twitter’s controversial rebrand to X — or its mum or dad firm’s rebrand from Facebook to Meta in 2021, amid deep public backlash towards the corporate.
But I can not assist however marvel if the delicate and incremental change is an indication of Facebook’s waning relevance.
A 2022 research by the Pew Research Center highlighted Facebook’s dwindling attraction amongst US teenagers since 2014 — who’re flocking to platforms like TikTookay, Snapchat, and sister app, Instagram.
And although Facebook stated in its final quarterly earnings name that round 40% of the world’s inhabitants — or round three billion individuals — makes use of the platform each month, its progress in month-to-month energetic customers seems to be plateauing.
In the second quarter of the yr, the corporate gained solely one million month-to-month energetic customers within the US and Canada, whereas it misplaced 2 million in Europe, per the earnings presentation.
Personally, I believe it is most likely going to take greater than a deeper shade of blue to reverse the development.
Meta didn’t instantly reply to a request for remark from Insider, despatched outdoors common enterprise hours.