- After more than two decades as an online-only retailer, Wayfair is getting into brick-and-mortar.
- In May, the housewares company opened its first-ever store outside Chicago.
- I visited the store to take a look and preferred the experience to an Ikea run.
For all of its 22 years in business, housewares retailer Wayfair has been online only.
That all changed in May when the company opened its first-ever brick-and-mortar store in the Chicago suburb of Wilmette, Illinois.
The 150,000 square-foot, two-story store features furniture, decor, appliances, and much more.
It’s not every day that a $7.25 billion e-commerce brand takes the plunge into physical retail, so I decided to visit the store to take a look.
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