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Shares of Gap Inc. rallied after hours on Thursday after the clothing chain offered a more upbeat full-year outlook, as wealthier customers drop by its namesake stores and lower-income shoppers increasingly hit its Old Navy locations.
The company — which owns Old Navy, Gap, Banana Republic and Athleta — reported the results as it tries to get its
“vibe” back ahead of the key holiday-shopping season, while dealing with tariffs and cost-of-living increases that have hit the lower-income population harder.
