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A recent social-media trend has people sharing photos from 2016 and yearning for a time when bloggers had not yet turned into influencers and social media still was something of a novelty for many.
For investors, that 2016 nostalgia also offers a possibility: It could fuel the next supercycle for beauty products, specifically makeup, benefiting companies such as cosmetics maker e.l.f. Beauty
ELF and specialty retailer Ulta Beauty ULTA. After all, 2016 was a heyday for a heavier, bolder makeup look, only to be followed by “no-makeup makeup” trends.
