The president of the Ultimate Fighting Championship (UFC) slammed luxurious stationary bike firm Peloton for pulling adverts on a podcast over the host’s interview with Robert F. Kennedy, Jr.
UFC president Dana White blasted Peloton on comic Theo Von’s present after the comic mentioned the train bike firm pulled commercials over his interview with Kennedy.
A Peloton spokesperson disputed the declare that it requested Von take away episodes, and instructed Fox News Digital that the corporate pulled its promoting as a result of comic’s content material going in opposition to the corporate’s “brand safety guidelines.”
White bashed Peloton in an expletive-laden tongue-lashing after Von instructed him that the high-end exercise gear firm pulled the adverts.
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“Peloton, what do they sell, f—ing… stationary bikes?” White mentioned. “Peloton sells stationary bikes, and they’ve got a problem with Robert f—ing Kennedy.”
“F— you Peloton! Who the f— are they? Are you f—ing kidding me?” the UFC president continued. “F—ing Peloton, calling, b—-ing about Robert Kennedy.”
White and Von ripped into Peloton and the corporate’s CEO, Barry McCarthy, within the podcast episode. White mentioned that he could be eradicating his fitness center’s Peloton bikes.
“We’re getting rid of the Pelotons,” White mentioned. “Pelotons are out of the gym.”
Von mentioned Peloton “was about to go public or something” and that his advert company mentioned, “There’s worry that this could ruin everything.”
“It’s f—ing 8 o’clock at night on a Friday or something, and they made us go take an older episode down because of something he said recently in the news,” Von mentioned.
“This was like… two years ago,” Von added.
Peloton’s spokesperson instructed Fox News Digital that the corporate requested for its advert to be pulled from a December 2021 episode that includes an interview with Kennedy, as a result of firm’s “brand safety guidelines” limiting proximity to political content material. The spokesperson mentioned the corporate “continued to advertise with him.”
According to the spokesperson, Peloton’s “brand safety guidelines” prohibit the corporate from promoting in proximity to “drug and alcohol use, vulgar language, inappropriate things, crude humor, sexual themes, political issues, racial issues,” and different related points.
Fox News Digital requested the spokesperson about Peloton’s endorsement of the Black Lives Matter motion in 2020. The spokesperson pointed to firm “values” and mentioned “equity has always been a core value for the company.”
“But, again, let’s take the question as it relates to advertising,” the spokesperson mentioned. “There wouldn’t have been proactive advertising buys related to that issue in either direction, right, because that was political.”
“So we’re talking about the difference in a statement relative to the belief of the company, the values of the company, and a marketing advertising spend,” the spokesperson continued.
Additionally, the spokesperson mentioned Peloton pulled its promoting with Von after a sponsored March 2022 episode that delved into pornography and sexual conditions.
Von’s content material is thought to cross into sexual and different mature themes. Fox News Digital requested the spokesperson if Peloton had requested to have adverts pulled from related episodes, however the spokesperson was “unsure” if that had occurred.
The spokesperson recommended that Von’s content material might have modified through the years.
“I think you’d need to study the arc of his podcast to see how it has evolved,” the spokesperson mentioned. “Unsure what a ‘typical’ episode includes today vs. 2021.”
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The spokesperson additionally mentioned the corporate does its “best, but it’s impossible to see/hear every episode, every place” it advertises. Like “any brand, we do our best to stay on top of it all so we can be as consistent as humanly possible in real-time as it relates to our brand safety guidelines,” the spokesperson mentioned.
Fox News Digital has reached out to Von’s podcast for remark.