- I compared the same meal at Applebee’s, TGI Fridays, and Chili’s.
- I ordered Buffalo bone-in wings and a classic cheeseburger at each chain.
- Applebee’s impressed me with its juicy burger but I thought Chili’s served the best overall value.
In the casual-dining “value wars,” Applebee’s, TGI Fridays, and Chili’s are three of the biggest competitors.
To determine which of these chains should be crowned the winner, I ordered the same meal — a drink, an order of Buffalo wings, and a classic cheeseburger — at all three and compared them on taste and value.
When it comes to performance, Applebee’s, TGI Fridays, and Chili’s are faring differently.
TGI Fridays filed for Chapter 11 bankruptcy in November and Reuters reported the chain is facing $37 million in debt. In November, Applebee’s also reported a 5.9% decline in same-restaurant sales in the third quarter compared to the year before.
Chili’s, meanwhile, has been gaining momentum. In January, the chain’s parent company reported a 31% growth in same-restaurant sales from October 2023 to December 2024 and a nearly 20% increase in traffic year over year.
In a conversation with Business Insider, Chili’s CMO George Felix said the chain’s rise has been propelled by simplifying restaurant menus, changing the chain’s approach to marketing and social media, and focusing on value, quality, and hospitality at restaurants.
“You’re seeing a lot of competitors throwing different combo meals and meal deals out there at different price points. But I think what’s really hard to replicate is we’re delivering all of that, combined with a really excellent experience,” Felix said.
Here’s how the same meal compared at Applebee’s, TGI Fridays, and Chili’s.
