- Going to the Super Bowl in person isn’t cheap.
- Tickets start at around $3,000 and can cost tens of thousands more for premium experiences.
- Ticket packages often come with food, VIP parking, and other perks.
When the Kansas City Chiefs and the Philadelphia Eagles face off on February 9, a number of fans will be watching the Super Bowl from seats that cost more than a mid-priced car.
Regardless of who’s playing, tickets for the Super Bowl are always expensive, even for the furthest seats, Stephen Shapiro, a professor of sport and entertainment management at the University of South Carolina, told Business Insider.
This year’s tickets are slightly lower than last year’s. Still, as of Thursday evening, the cheapest were around $3,000, plus the fees most resale platforms add on that can be hundreds of dollars. Since tickets typically are an instant sell-out for the Super Bowl, resale platforms are one of the few ways to buy seats to the big game, Shapiro said.
While StubHub, VividSeats, and TicketMaster have prices as high as nearly $30,000 a ticket, “that doesn’t necessarily mean that someone’s going to pay that,” Shapiro said.
Plenty of people do pay tens of thousands of dollars for tickets every year, though. Often, they come with more than just a great view.
Here’s what you can expect from high-priced tickets that include extra perks.
Some tickets come with perks like airfare and pregame parties.
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Fans willing to spend a few thousand more can find tickets packed with extras beyond just great seats.
On Location, the NFL’s hospitality partner, sells some of these packages, Shapiro said. As of Thursday, the prices start at $4,050 and include access to a pregame party with an open bar and appearances by NFL players.
More expensive packages, starting at $7,500, include game-day transportation and a three-night stay at Caesars Hotel and Casino.
StubHub and other reseller platforms also offer some packages that include food, complimentary alcoholic beverages, and access to a VIP lounge.
However, be careful when you’re looking for tickets on these reseller sites. Even reputable platforms can still have what Shapiro called ticket speculators.
This is when brokers post tickets that they don’t actually have. Once someone has purchased a speculative ticket, the broker will track down an actual ticket, so buyers will usually end up with a seat but it’s not a guarantee.
“I would tell a consumer just to be wary of that,” Shapiro said of ticket speculators. Some fans have been left without valid tickets when brokers were unable to secure the promised seats.
He suggested buyers look for tickets with the actual seat numbers listed instead of just the section or row.
Super Bowl suites go for $750,000 to $2 million.
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There are 165 privately owned suites at the Caesars Superdome in New Orleans, where Super Bowl LIX will be held.
Each one has between 14 and 40 seats and are more luxurious than the typical upper deck experience. A handful are even located on the field level.
The suites are an all-inclusive experience, so guests don’t have to leave to get a drink or use the bathroom.
Based on the 2024 catering menu for the suites, guests can usually choose from a range of options, including gumbo, short ribs, brownies, and tiramisu. There’s also typical game-day fare like wings, nachos, and pretzels.
Comfy seats, no lines, VIP parking, and private bathrooms come with a price. Suite tickets range from $750,000 to $2 million, Sports Illustrated reported.
Last year, Taylor Swift watched boyfriend Travis Kelce from a suite at Allegiant Stadium in Las Vegas. The suite’s cost is unclear but in the Netflix docuseries “Receiver,” Kelce alluded to the possible amount: $3 million.
Super Bowl tickets didn’t used to be this expensive.
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The first Super Bowl was held at the Los Angeles Coliseum in 1967. Thousands of tickets went unsold, though the prices were a bargain compared to this year’s game.
Seats ranged from $6 to $12, The New York Times reported at the time, calling them “Broadway prices.” That’s between $57.56 and $115.11 today.
A crowd of 63,036 watched from the stadium, about half the number of people who’d packed the Coliseum to see Reverend Billy Graham three years earlier.
As the Super Bowl became more popular, ticket prices went up. In 1996, The Wall Street Journal reported that tickets with a face value between $200 and $350 were reselling for $1,000 to $3,000, or around $2,044 to $6,132 today.
