- I attended the opening of the first Applebee’s and IHOP dual-branded restaurant in Seguin, Texas.
- I tried five exclusive dishes you won’t find at stand-alone Applebee’s or IHOP restaurants.
- The Buffalo chicken omelet and sirloin steak and eggs both impressed me in terms of taste and value.
I recently attended the grand opening of the Applebee’s-IHOP dual-branded restaurant in Seguin, Texas, the first of its kind in the US.
Featuring favorites from both chain restaurant menus, Applebee’s-IHOP also serves five exclusive menu items you’ll only find at the hybrid restaurants.
“For our guests, it enables a lot more choice,” Dine Brands CEO John Peyton told Business Insider of the dual-branded restaurant concept. “We already see overseas, they’re ordering from both sides of the menu. The other thing it does for our guests is we’ve created items on this menu that are only available at the dual-branded restaurants.”
From a stacked breakfast burger to a loaded Buffalo chicken omelet, every exclusive item blended the two menus together, and I hope that when the chain expands across the country, more people will be able to try them.
The company said it plans to open 14 more dual-branded locations in the US in the next year, both by updating existing single-branded IHOP and Applebee’s locations and building new locations that reflect the new Applebee’s-IHOP brand.
Here’s every exclusive menu item at the first Applebee’s and IHOP hybrid restaurant, ranked from worst to best.
