On May 30, 2025, Swift announced she had bought back her masters from Shamrock Capital.
“All I’ve ever wanted was the opportunity to work hard enough to be able to one day purchase my music outright with no strings attached, no partnership, with full autonomy,” Swift wrote in an open letter to fans. “I will be forever grateful to everyone at Shamrock Capital for being the first people to ever offer this to me.”
The purchase gave Swift full ownership of her life’s work — including her albums, music videos, and concert films — for the first time in her career.
Swift later said she’d been “actively saving up money” since she was a teenager, but the success of the Eras Tour finally made the purchase possible.
Swift has not disclosed the terms of the deal, but sources told Billboard that she paid about $360 million, meaning Shamrock “did not make much, if any, profit off the sale of the assets.”
After Swift launched her rerecording venture, many devoted fans refused to listen to the original recordings of her first six albums, which they called the “stolen versions.” The masters owned by Shamrock became systematically devalued with each “Taylor’s Version” release, likely giving her leverage in their negotiations.
Now that the masters belong to Swift, fans will once again feel free to stream and buy those albums, making them more valuable in her hands. Swift will also be able to sell physical copies, use the photography and artwork for merchandise, and license the songs for commercial use. She will continue to earn royalties from the “Taylor’s Version” releases as well as the originals.
“Ownership of the six masters will undoubtedly improve Taylor’s take-home pay,” Larry Miller, director of the Music Business Program at New York University, told Newsweek. “Under Braun’s and Shamrock’s ownership, Taylor declined requests to license the original masters for film and TV. Now they’ll be licensed, and the old, much-loved masters will generate revenue for the rest of her life — and beyond.”
