U.S. Agriculture Sec Rollins details new grocery stocking standards to fight food deserts
Agriculture Secretary Brooke Rollins, joins ‘The Faulkner Focus’ to discuss President Donald Trump’s MAHA movement. Rollins highlights the shift in policy towards real food, advocating for dietary reforms and a food supply overhaul to eliminate harmful additives. She explains new SNAP restrictions and agricultural support, aiming to combat food deserts and improve child fitness.
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FIRST ON FOX — The Trump administration announced on Friday that 10 additional companies will put a “Product of USA” label on their meat and poultry products that originate from farms and ranches in the United States.
This push began earlier this year as a U.S. Department of Agriculture (USDA) initiative aimed at making it easier for consumers to know whether they are supporting American meat producers at the grocery store.
“President Trump has made it clear that when American families buy American products, they should know exactly what they’re getting,” Secretary of Agriculture Brooke Rollins said in a statement first obtained by Fox News Digital. “The Product of USA label gives consumers confidence that the meat, poultry, and egg products they purchase come from animals born, raised, harvested, and processed right here in the United States.”
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Secretary of Agriculture Brooke Rollins speaks with guests outside the White House in Washington, D.C., on July 3, 2026. (Aaron Schwartz/Bloomberg via Getty Images)
The USDA finalized the updated standard of what qualifies as American meat in 2024, marking a shift from past labeling rules that critics said allowed some imported meat to say it was U.S.-made as long as it was merely processed domestically.
Rollins added that as more companies adopt the voluntary label, independent ranchers, family farmers, and small- and mid-sized meat processors will begin to reap the benefits.
“USDA will continue working every day to strengthen domestic food production and ensure American agriculture remains the strongest in the world,” Rollins added.
The 10 new companies adopting the “Product of USA” label include Harris Ranch and One World Beef, both based in California; Upper Iowa Beef; American Foods Group; Agri Beef in Idaho; FPL Food in Georgia; Hadrick Farms in South Dakota; Fort Worth Meat Packers in Texas; Wholestone Farms in Nebraska; and Harrison’s Poultry in Illinois.
USDA choice grade stickers are displayed on packages of meat at a Costco store on Nov. 11, 2025, in Novato, California. (Justin Sullivan/Getty Images)
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Juan Ramos, founder and CEO of Fort Worth Meats, said in a statement that the origin of food “should never be a mystery.”
“Consumers deserve labels they can trust, U.S. producers deserve recognition for what they produce, and every meat product should be represented honestly for what it is,” Ramos said.
Eric Brandt, the president of One World Beef, thanked the USDA for strengthening transparency and “helping preserve the future of independent ranching for generations to come.”
Cattle rest in a field on June 5, 2026, in Hamilton, Texas. (Brandon Bell/Getty Images)
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“Working from pasture to package gives us a unique appreciation for the responsibility behind every label. Honest representation honors the work of producers and gives consumers the confidence to know exactly what they’re buying,” Kyle Zimmerman, co-president and co-owner of Harrisons Poultry, said.
According to the USDA website, thousands of American producers already display the “Product of USA” label.
Last month, the USDA announced another new initiative called the Strengthening Processing for U.S. Ranchers Program.
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The program will provide up to $500 million to help eligible small- and mid-sized beef processors to expand their domestic operations.
To be eligible, companies need to be U.S.-owned firms under federal inspection, according to the USDA. They also cannot hold a dominant position in the beef processing market.
Fox News Digital’s Danielle Wallace contributed to this report.
