While Harvey and Legora battle for Big Law, another legal tech startup is carving out a sizable business in Small Law.
EvenUp, a seven-year-old company that sells AI software to plaintiff-side law firms, has grown to $150 million in recurring revenue under contract, Rami Karabibar, EvenUp’s cofounder and chief executive, told Business Insider.
The milestone is a reminder that some of the biggest opportunities in legal AI lie beyond the white-shoe firms now adopting it.
For traditional law firms that bill by the hour, AI presents a dilemma. Software that makes lawyers more efficient could also eat into their revenue. But personal injury firms typically work on contingency, taking a cut of what their clients win. The faster they can move cases along, the sooner they get paid.
For much of its existence, EvenUp was something of a one-trick pony.
The company got its start automating demand letters, the detailed documents personal injury lawyers send to insurers making the case for a financial settlement. It’s a valuable business, but one that competitors can imitate.
Over the past 18 months, EvenUp has expanded into AI software that helps lawyers manage cases from start to finish. Its newest offering goes a step further, combining AI agents with human case managers to handle much of the work that happens before a lawsuit is filed.
The expansion has transformed EvenUp’s business. In early 2025, demand letters accounted for more than 90% of revenue, Karabibar said. Today, revenue is spread more evenly across its products, and demand letters represent less than a quarter of the business.
EvenUp now serves more than 2,000 personal injury firms and supports 20,000 cases each week. Law firms pay a fixed price per case and sign annual contracts committing to a certain volume of cases.
EvenUp may have barely scratched the surface. Most law firms still use only one of its products, Karabibar said. The company sees an opportunity to land customers with one offering, then expand into other parts of their business.
To make that happen, EvenUp has hired Stevie Case, the former chief revenue officer of Vanta, as president of field operations. She will oversee sales, marketing, and customer service as the company looks to win more law firms and sell additional products to existing customers.
Case and her team will still have to convince law firms to choose EvenUp over rivals.
Eve, founded a year after EvenUp, also targets plaintiff-side firms and says it now serves nearly 2,000, up from more than 1,400 in June.
Supio is gaining ground, too. The startup said it more than doubled its customer base in the first half of this year, though it declined to say how many customers it has. It appears the market for plaintiff-side legal tech is still up for grabs.
EvenUp investors, at least, appear to be doubling down.
The company raised $150 million in a Series E round led by existing investor Bessemer Venture Partners last year. Karabibar suggested the company has plenty of financial firepower left for the fight ahead.
“We haven’t touched a dollar of that yet,” he said.
