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YouGov shares plunged by more than a third after the polling and data analytics group warned that annual profits would fall short of forecasts.
The London-listed group said on Thursday that weak sales at its data products division, as well as “challenges” in the European, Middle East and African markets, were to blame.
As a result, YouGov said adjusted operating profit for its current financial year would be between £41mn and £44mn, down from £48.3mn in 2023.
YouGov’s shares fell 36 per cent in early trading.
