- Bud Light has been embroiled in a wave of conservative backlash over the last two months.
- The backlash followed after Bud Light partnered with transgender influencer Dylan Mulvaney in a promotion.
- Since then, Bud Light sales in the US have dropped, and the anti-LGBTQ+ backlash has spread to other brands.
Over the last two months, Bud Light has been embroiled in anti-LGBTQ+ criticism and calls for a boycott of the beer brand, ever since it partnered with transgender influencer Dylan Mulvaney on a beer promotion.
Since April 1, when Mulvaney posted a video about the promotion, fallout from the backlash has plagued the brand: Bud Light executives have been placed on leave; employees and distributors have reported incidents of harassment from customers and lost sales; and the anti-LGBTQ+ backlash has spread to other brands.
Here’s a timeline on how the backlash started, and how anti-LGBTQ+ sentiments have impacted other major retailers, including Target and The North Face.
