Amazon is equipping its managers with powerful new metrics to monitor their reports with a dashboard that tracks not only whether employees show up to the office, but also how many hours they spend there, according to an internal document obtained by Business Insider.
The move marks an escalation in the surveillance of white-collar workers at the e-commerce and cloud computing giant. Last year, Amazon implemented one of the industry’s most stringent RTO mandates, requiring most employees to work from an office for five days a week. Now, managers have a way to spot — and potentially confront — employees who fall short of these expectations.
The updated dashboard, which began rolling out in December, allows managers and HR to view how often employees come into an office, how long they stay, and the locations where they work. It refreshes at 5 p.m. PT daily and tracks these metrics over a rolling eight-week period.
The system flags three kinds of employees: “Low-Time Badgers,” defined as employees whose weekly median time in the office is less than four hours per day, averaged over a rolling eight-week period; “Zero Badgers,” who don’t badge into any Amazon building during that span; and “Unassigned Building Badgers,” who badge into a building other than the one they’re assigned to over half the time.
“These metrics are intended to surface employees operating significantly outside documented in-office expectations,” the document says.
“For more than a year now, we’ve provided tools like this for managers to help identify who on their team may need support in working from the office each day,” an Amazon spokesperson told Business Insider. “We recently updated the dashboard to make it more consistent for all managers, but most of the data and functionality was previously available. We continue to see the benefits of having our teams working together, and we haven’t changed our expectations for employees to be in the office.”
Amazon notes in the document that managers are expected to “apply judgment” when determining whether to initiate formal disciplinary follow-ups.
In 2023, Amazon began tracking and sharing individual office attendance records, reversing a previous policy that only tracked anonymized, aggregated attendance data.
A year later, the company began cracking down on “coffee badging” by informing some teams that they needed to be in the office for a minimum of two to six hours to have their attendance count. The crackdown received criticism from some employees, including one who compared the move to being treated “like high school students,” Business Insider previously reported.
The updated dashboard standardizes these metrics across Amazon’s entire corporate workforce, excluding workers such as warehouse staff and contractors. It grants managers direct, on-demand access to data that they would have previously had to request from HR, according to an Amazon employee familiar with the company’s policies.
Amazon is positioning the dashboard as a means to encourage in-person collaboration.
“Working In-office is important to our culture and is also about more than just being physically present during the week,” the document said. “Managers are expected to promote meaningful team collaboration through direct interactions with their team rather than just remotely monitoring badge swipes each week.”
Amazon is hardly alone in using badge data to police return-to-office rules.
Samsung rolled out a manager-facing tool that shows “days and time in building” metrics, aimed at discouraging “lunch/coffee badging.” Dell informed hybrid staff that it will track on-site presence via badge swipes and could factor attendance into performance and compensation.
Bank of America issued warning notices to employees, informing some that continued noncompliance with its RTO policy could result in further disciplinary action. At JPMorgan, employees have described an internal dashboard that calculates the share of eligible days spent in the office and is visible to senior managers.
In the UK, PwC has said it would track employees’ work locations to enforce its RTO policy.
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