American Honda (NYSE:HMC) kicked off the brand new yr with a blended bag of gross sales leads to January 2024.
While total gross sales grew by a promising 10.3% Y/Y to 93,210 items, momentum slowed down in comparison with December 2023, with a 15.7% sequential decline.
Truck gross sales had been the intense spot, rising by a wholesome 16.3% Y/Y, whereas automotive gross sales remained comparatively flat.
The Honda model itself mirrored this development, boasting a 12.7% Y/Y enhance, pushed by a 19.4% surge in truck gross sales and a extra modest 1.5% rise in automotive gross sales.
However, Acura, Honda’s luxurious division, hit a roadblock, experiencing a 9% Y/Y gross sales decline. This drop was primarily attributable to a 13.7% lower in automotive gross sales, whereas truck gross sales additionally dipped by 6.6%.
Despite the Acura stumble, some Honda fashions shone brightly. The ever-popular CR-V noticed its gross sales skyrocket by 31.6% Y/Y, adopted by the HR-V with a formidable 49% Y/Y surge. The Pilot additionally joined the celebration with a ten.6% Y/Y enhance.
The mixed gross sales of the Accord and Civic crossed the 28,000-unit mark, with the Civic main the cost with a exceptional 23.6% Y/Y progress.
Honda additionally revved up its electrification efforts, setting a brand new January file for gross sales of electrified automobiles, reaching 17,004 items.
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