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    Home » Analyst takes ‘contrarian stance’ on Costco’s inventory and says it’s time to promote | Invesloan.com
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    Analyst takes ‘contrarian stance’ on Costco’s inventory and says it’s time to promote | Invesloan.com

    December 15, 2025
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    Published: Dec. 15, 2025 at 2:08 p.m. ET

    Costco Wholesale Corp. has been one of the few retail-industry standouts over the past few years. But one analyst on Monday handed the warehouse retailer a rare downgrade — to sell — citing weaker membership trends, steeper competition and greater caution around starting a family.

    That analyst, Roth Capital’s Bill Kirk, also cut his price target on the retailer — known for its Kirkland Signature brand and an emphasis on bulk selling — to $769 from $906. Shares of Costco

    COST were down 3.5% on Monday.

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