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    Home » Nike CEO joins Tim Cook in betting his personal cash that the inventory is bottoming | Invesloan.com
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    Nike CEO joins Tim Cook in betting his personal cash that the inventory is bottoming | Invesloan.com

    December 31, 2025
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    Last Updated: Dec. 31, 2025 at 4:04 p.m. ET
    First Published: Dec. 31, 2025 at 12:08 p.m. ET

    Shares of Nike surged Wednesday after investors in the struggling athletic-gear giant learned that another top insider was spending a lot of his own money to bet that the worst may be behind the company.

    The latest disclosure of an insider purchase, this one by Chief Executive Elliott Hill, comes with the stock

    NKE set to extend its record-long yearly losing streak to four years, as the iconic sneaker company has fallen behind its competition and as consumers have pulled back on discretionary spending.

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