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They came in by the tens of thousands: young, internet-native, mostly male, lured by the promise of lightning gains and financial freedom. For many, crypto wasn’t just an asset class — it was a storyline; a chance to get rich quickly and grab outsized returns before the mainstream figured out what was happening. That story was sold to them constantly through late-night livestreams, hyped Twitter threads, “moon or bust” Discord raids.
Now, after the crash, the crypto bros are showing signs of burnout — drained from margin calls, bag-holding and fading hope that the next “rocket tweet” will ever get them back to the high they were chasing.
