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During Super Bowl XXXIV on Jan. 30, 2000, 14 of the 61 television advertisements were for internet startups. Perhaps they should have heeded the advice offered by E-Trade’s “Waste of Money” ad that year, which featured a dancing monkey and ended with the on-screen punchline: “Well, we just wasted $2,000,000. What are you doing with your money?”
That Super Bowl was played just before the dot-com bubble burst. Fast-forward to 2026: This year’s Super Bowl ads are heavily promoting AI, which may be the only indicator you need of whether AI is a bubble about to burst.
