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Revolve Group (NYSE:RVLV) announced the opening of its first-ever permanent physical retail location in the heart of downtown Aspen, Colorado. The California-based company said it made the brick-and-mortar decision following the success of the REVOLVE and FWRD Pop-Up shopping experience that opened in the same location in December. It was noted that the Aspen pop-up drove substantial sales and also proved to be an exceptional channel for brand building and acquiring new customers.
The new store is designed to offer an immersive shopping experience that reflects the luxurious and trendy ethos of both REVOLVE and FWRD. The location will serve as a year-round destination for fashion-forward shoppers, featuring a selection of apparel, footwear, and accessories. The store will continue to house both REVOLVE and FWRD collections.
“Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront,” highlighted Revolve Group Co-CEO Michael Menter.
Looking ahead, the decision to open a permanent store in Aspen is seen as part of a broader strategy to blend online and offline experiences, providing customers with more touchpoints to interact with the brand.
Shares of Revolve Group (RVLV) are up 8.3% on a year-to-date basis.