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After more than a decade together, Under Armour Inc. and NBA star Stephen Curry on Thursday said they would be parting ways, as the athleisure giant moves ahead with a turnaround effort and a deeper focus on its core products.
Under Armour
UA, which inked a deal in 2013 to put Curry in its basketball sneakers, made the announcement on the same day that it announced an “expansion” of an earlier restructuring plan, which included the separation of the Curry brand, as well as other contract terminations and “additional employee severance and benefits costs.”
