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Controversial internet personality Braden Peters, known online as Clavicular, explained the goals behind his “looksmaxxing” movement, as the dangerous health regimen gains popularity among young men.
“Looksmaxxing is the most well-rounded form of self-improvement, just almost taking it to its logical conclusion,” Clavicular said in a new episode of “Hang Out with Sean Hannity.”
The looksmaxxing movement championed by the 20-year-old livestreamer has surged in popularity among Generation Z and Generation Alpha.
The strict health regimen is meant to maximize your appearance and includes practices such as taking stimulants and bone smashing , which Clavicular describes as striking your facial bones with a hammer in an effort to stimulate bone growth.
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Clavicular walks the runway during the 424 Menswear Spring/Summer 2027 show as part of Paris Fashion Week on June 23, 2026, in Paris, France. (Francois Durand/Getty Images)
Medical experts have warned against the practice because of the risk of serious injury.
“[Looksmaxxing is] gonna include just traditional bodybuilding and fitness style stuff, as well as a new focus on sort of facial esthetics,” he said.
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“And that’s been missing from a lot of like the male red pill stuff and male self- improvement was emphasis on the face, and you know, a lot more of the emphasis was on just the physique and training and all that kind of stuff.”
Clavicular is best known for his hours-long livestreams on Kick, where he is filmed in a candid setting socializing at nightclubs. Clips from those outings, in which he uses pickup lines to attract women, frequently go viral online and amass millions of views.
“Going to the clubs, it shows the very nature of hypergamy and kind of the reasoning behind the whole philosophy of looksmaxxing, why it’s important,” Clavicular said.
An influencer, named Braden Eric Peters and known online as “Clavicular,” was arrested for battery in Florida on Thursday, March 26, according to the Osceola County Sheriff’s Office. (Broward County Sheriff’s Department)
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“Only about 2% of the people in nightlife that you see are gonna have success with women, are gonna be able to take a girl home and have a one night stand with her, right? 2%. So most people in the clubs stand literally no chance.”
The streamer’s interactions with young women have stirred up controversy about his insolent treatment of women. He was arrested in March on a battery charge which involved him allegedly instigating a fight between two woman and posting the video to social media.
Many members of Generation Z and Generation Alpha have adopted Clavicular’s controversial looksmaxxing techniques in hopes of improving their appearance, but critics have expressed concern about the streamer’s growing influence on younger audiences.
Fox News host Sean Hannity questioned him about what his intentions are in posting videos promoting looksmaxxing.
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“The more content that I do, it kind of displays that and puts an emphasis on, like, you really need to prioritize looking better and starting to look max,” he said.
The influencer explained that looksmaxxing is not solely intended to get girls and argued attractive physical appearances improve “every single micro interaction in your life.”
“If they’re not good-looking they’re not going to get the job,” he said, arguing that one must be physically attractive to obtain work.
The latest episode of “Hang Out with Sean Hannity” featuring Clavicular will be available on Tuesday on YouTube, Spotify, and Apple.
