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    Home » 11 US States Where the 30% Housing Rule Still Holds up | Invesloan.com
    Money

    11 US States Where the 30% Housing Rule Still Holds up | Invesloan.com

    July 4, 2026
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    Most of us have heard the golden rule of housing: Don’t spend more than 30% of your income on housing. Known as the 30% rule, it’s a benchmark financial experts often cite to help households avoid becoming “house poor” — meaning you have little savings left after paying monthly housing costs.

    Unfortunately, for many Americans, that standard works better in theory than in practice. Realtor.com data shows that in most states, households earning the median income cannot comfortably afford a median-priced home without stretching their budgets too thin.

    It’s a reality shaped by the same persistent strains on housing affordability: high mortgage rates, high home prices, and economic headwinds such as inflation, which continue to drive up the cost of everyday necessities like food and gas.

    The good news is that Realtor.com has identified 11 states where homebuyers can still afford homes without overburdening themselves financially. The majority are located in the Midwest, and surprisingly, not a single state in the South — a region often associated with lower living costs — made the cut.

    “Midwestern states tend to have stronger labor markets, which keep incomes high relative to home values,” said Joel Berner, a senior economist at Realtor.com. They also “have less of a lower tail of household incomes than the Southern states, so more Midwesterners end up able to afford homes.”

    Here are the 11 states where a household earning the median income can afford a typical home without spending more than 30% of its income, according to Realtor.com.

    11. Minnesota


    Minneapolis, Minnesota, USA downtown city skyline over the river at dusk.

    Minneapolis.

    Sean Pavone/Getty Images

    • Share of median income needed to afford a median-priced home: 29.9%
    • Median household income: $88,572
    • Median home-list price: $388,212

    10. Maryland


    Baltimore, Maryland, USA Skyline over the Inner Harbor at dusk.

    Baltimore.

    Sean Pavone/Getty Images

    • Share of median income needed to afford a median-priced home: 29.8%
    • Median household income: $99,340
    • Median home-list price: $434,302

    9. Missouri


    Aerial view of Jefferson City, Missouri. Jefferson City is the capital of the U.S. state of Missouri

    Jefferson City, Missouri.

    Mihai_Andritoiu/Shutterstock

    • Share of median income needed to afford a median-priced home: 29.5%
    • Median household income: $69,725
    • Median home-list price: $301,158

    8. West Virginia


    Richmond, Virgina, USA downtown skyline.

    Richmond, West Virginia.

    Sean Pavone/Shutterstock

    • Share of median income needed to afford a median-priced home: 29.4%
    • Median household income: $60,185
    • Median home-list price: $259,523

    7. Pennsylvania


    Philadelphia, Pennsylvania, USA at twilight.

    Philidelphia.

    RudyBalasko/Getty Images

    • Share of median income needed to afford a median-priced home: 28.5%
    • Median household income: $74,855
    • Median home-list price: $312,487

    6. Michigan


    Detroit, Michigan, USA downtown skyline from above at dusk.

    Detroit.

    Sean Pavone/Getty Images/iStockphoto

    • Share of median income needed to afford a median-priced home: 28.3%
    • Median household income: $70,131
    • Median home-list price: $290,329

    5. Indiana


    Buildings in Indianapolis, Indiana.

    Indianapolis.

    FilmRAW/Shutterstock

    • Share of median income needed to afford a median-priced home: 28.3%
    • Median household income: $71,469
    • Median home-list price: $295,810

    4. Kansas


    Aerial view of Topeka, Kansas.

    Topeka, Kansas.

    Mihai_Andritoiu/Shutterstock

    • Share of median income needed to afford a median-priced home: 27%
    • Median household income: $74,030
    • Median home-list price: $292,632

    3. Ohio


    Cincinnati, Ohio, USA. Aerial cityscape image of Cincinnati, Ohio, USA downtown skyline with bridges and Ohio River at spring sunset.

    Cincinnati.

    Rudy Balasko/Shutterstock

    • Share of median income needed to afford a median-priced home: 27%
    • Median household income: $70,196
    • Median home-list price: $277,348

    2. Illinois


    Chicago skyline aerial drone view from above, lake Michigan and city of Chicago downtown skyscrapers cityscape, Illinois, USA

    Chicago

    JaySi/Getty Images/iStockphoto

    • Share of median income needed to afford a median-priced home: 26%
    • Median household income: $80,648
    • Median home-list price: $307,674

    1. Iowa


    Aerial View of the Des Moine, Iowa Skyline facing West

    Des Moines, Iowa.

    Jacob Boomsma/Shutterstock

    • Share of median income needed to afford a median-priced home: 25.4%
    • Median household income: $75,991
    • Median home-list price: $282,886

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