Aaron Levie, the cofounder and CEO of Box, said the policy sounds unusual but could be a sensible precaution.
Levie said he does not believe AI is conscious. Still, he said that people should consider what kind of interactions models are exposed to during training and use.
“Even if you don’t believe AI is conscious — I don’t — it stands to reason that you don’t want future models trained on endless content of humans being rude to models,” Levie wrote on X on Friday.
He described being polite to AI as an “easy Pascal’s wager,” arguing that more positive interactions could help create safer, better-aligned systems.
“Just be nice to the AI,” he wrote.

