It doesn’t sound like Taylor Sheridan cares one bit about using awards and money as a measurement of success.
Sheridan has turned into the most powerful person in the entertainment industry. He’s most well-known for creating the “Yellowstone” universe, but that’s only a piece of the empire he’s built.
His productions span across television and film, and his upcoming deal with NBCUniversal reportedly is worth north of $1 billion.
So, how does a man who seemingly has done it all measure success?
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Taylor Sheridan attends the black carpet during “Yellowstone” Season 5 Fort Worth Premiere at Hotel Drover on November 13, 2022 in Fort Worth, Texas. (Omar Vega/Getty Images)
Taylor Sheridan defines success in his eyes.
Sheridan spoke with Yahoo Finance Executive Editor Brian Sozzi at Yahoo Finance’s 2026 Invest conference, and was asked about fame and success.
His answer was shockingly refreshing and very on-brand.
Sheridan shared his plans to retire after “Yellowstone” shifted after he purchased Four Sixes Ranch. (CBS via Getty Images)
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“The first question has got to be what’s your definition of success. If your definition of success is money and fame and awards, then I was painfully aware of getting it because the award circuit is its own scam. Fame I would give back tomorrow, and unless you’re trying to buy a sports team or a ranch the size of the one I’ve got, there’s really only so much you can do with. You can only have so many toys and so much stuff, right,” Sheridan explained to the outlet.
He continued, “So it at some point, it’s just a measuring stick, right, of success, I guess. But to me success is autonomy to create what you want, and the ability to execute it. People can dislike the way I story tell. That’s fine. But you can’t question how effectively we execute what we do. I have the best crew that there is.”
Director Taylor Sheridan attends the “Wind River” photocall during the 70th annual Cannes Film Festival at Palais des Festivals on May 20, 2017, in Cannes, France. (Dominique Charriau / WireImage)
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Sheridan’s viewpoint is correct, and it’s hard to argue with. The critics and awards shows are a small part. The devotion from fans speaks for itself.
“Landman,” “Dutton Ranch,” “Lioness” and several other of his projects are among the most recognizable shows in entertainment.
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The fans have decided the series are winners, despite what critics might say. Ultimately, that’s all that matters.
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Taylor Sheridan and Peter Berg are making a “Call of Duty” movie. (David Becker/Getty Images)
What do you think of Sheridan’s perspective and his projects? Let me know at [email protected].
